We’re seeking candid perspectives from marketing leaders—and it’s 100% confidential.
Tell us your biggest challenges—or even fears. Your anonymous confessions can help marketers everywhere gain crucial insights that could spark real change.
Your perspective will help shape our global research study that unpacks the issues facing CMOs today. And the best part? Guaranteed confidentiality means you can be completely candid.
While we may share your confessions, we won’t name names.
InsideThe Files
See real confessions from real CMOs who agree.
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“I recently told every agency that did not win our pitch that they came in second place.”
—Anonymous
"My relationship with risk changed because I realized—if I lose the job, I’ll just find another one. Early in my career, risk meant career suicide. Now, risk just means Tuesday.”
—Anonymous
“I’ve stopped pretending I can measure everything. If we only chase what’s measurable, we’ll never do anything memorable.”
—Anonymous
“The most exciting moment isn’t when an idea gets approved. It’s when it barely gets approved.”
—Anonymous
“Screw the forecast. Sometimes you pitch an idea knowing it won’t sell a single unit—and you do it anyway.”
—Anonymous
“I’ve built entire campaigns that started with a $10K stunt and a hunch.”
—Anonymous
“Sometimes I need to market to my CEO the same way I market to consumers—with emotion, not logic.”
—Anonymous
“The big idea doesn’t need a backup plan. If it fails, I’ll just come up with another plan A, not a watered-down plan B.”
—Anonymous
“Most agencies are four steps removed from the brand. That’s where the soul gets lost.”
—Anonymous
“The moment you realize your CEO still sees marketing as ‘cool ads,’ you know you’ve got work to do.”
—Anonymous
“If you're not allowed to swing big in your job, you're probably in the wrong job.”
—Anonymous
“Sometimes I pitch crazy ideas not because they’ll convert—but because they’ll make headlines.”
—Anonymous
“PR is my Trojan horse. I’m not buying attention—I’m sneaking in the side door with culture.”
—Anonymous
“I don’t build decks. I build stories my CEO can retell in an earnings call.”
—Anonymous
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